yasmin.
The Milky Way above a rocky landscape at night

PRODUCER & PHOTOGRAPHER

A story in
every frame.

Yasmin
Selected films, photography & moments behind the lens

Explore the work

A LITTLE ABOUT ME

A producer with
a strategist’s perspective.

I’m Yasmin, a producer whose background spans content strategy, social media and agency account management. I work across the full production process, helping shape ideas, plan shoots and bring the moving parts together through to delivery.

My experience at NEOM builds on years in creative agencies, where I developed campaigns, worked with clients and collaborated with production teams. That background keeps the audience and the purpose of a piece at the centre of how I produce it.

Photography is my own space to explore, following the light and finding stories in people, places and small details.

My background
NEOM
Production & social media
Production planning and delivery across campaigns, shoots and events, alongside social strategy and agency collaboration.
MullenLOWE
Account management
Client strategy and content development with creative teams.
SocialEyez
Creative strategy & account management
Digital campaigns, video production and audience strategy.
HashtagMe
Account & influencer management
Brand partnerships and creator collaborations.

Selected films

Production & creative collaboration

A selection of films I helped bring to life, with my contribution to each production below.

BEHIND THE LENS

For the love of
looking closer.

Photography is where I follow my curiosity. I’m drawn to a person’s expression, wildlife going about its day, the small details in nature and the night sky. There’s always something that makes me want to pause and reach for my camera.

I love how it changes the way I notice things. Whether I’m on set or out exploring, taking a photograph is my way of holding onto a moment—and sharing what made me stop and look.